Samsung’s little Freestyle projector is fun, so get over it

Samsung’s new barrel-shaped Freestyle projector was just announced at CES. The 1080p projector is on preorder today for $ 899. What matters more than its spec sheet, according to Samsung, is that this highly portable, swivel visual light show with built-in speaker and voice control comes to support your carefree “lifestyle” and nomadic “experiences”.

Olds, in other words, does not need to apply.

How can I be sure? Because when I, a curious old woman, showed my 13 year old daughter Freestyle under a strict embargo, her first reaction was, and I quote, “I want this. A fake window on my wall would be so pretty. Surely a sample from a teenager is correct.

Samsung Freestyle (front).
Image: Samsung

Samsung Freestyle (rear).
Image: Samsung

The 1.83 pound (0.83 kg) projector is capable of producing an automatically focused and leveled image (of unknown brightness) at sizes from 30 to 100 inches. The translucent lens cap can be used to create “mood lighting” that can be synchronized with any sound being played. It also has a 360-degree speaker and a far-field microphone array for voice control that looks like it can be turned on and off with a switch. If you look closely at the pictures, you’ll also see an HDMI jack and a USB-C jack, and what looks like touch controls for power, volume, and whatever else surrounding the lens.

Optional accessories include a waterproof case, USB-C battery, and a base that allows the projector to be screwed into a standard E26 bulb socket for power.

Freestyle seems like a perfect companion for TikTok videos, and not so much your Blu-ray collection. If you care about the trivialities like lumens, built-in operating systems, supported streaming protocols, and the like, then this projector is clearly not for you.

Samsung has announced that pre-orders for the projector will open in the United States from January 4, with the Freestyle making its way to other markets “in the following months.”

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