Samsung Electronics CEO calls for a sustainable world

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Jong-Hee “JH” Han, vice president and CEO of Samsung Electronics, kicked off the CES 2022 tech show at a live in-person event tonight with a call for a “sustainable world.” And he said the company is building “everyday sustainability” into its products.

“Samsung has built sustainability into everything we do,” Han said. “Our product cycles are designed to minimize the impact on the environment. “

Part of this sounds like a contradiction, as the thousands of companies at CES in Las Vegas are dedicated to making tech products for conspicuous consumption.

But Han said small changes can make a big difference in the carbon footprint, so Samsung has focused on its sustainable technology journey. Last year, Samsung’s carbon emissions for chips fell by 700,000 tonnes last year, he said.

He also said that Samsung is including more recycled material in its products, using 30 times more recycled plastics than the previous year. The company plans to expand the use of recycled materials in all of its products by 2025.

“We are not finished,” he said.

Above: Samsung cut carbon emissions by 700 tonnes from its chip production last year.

Image Credit: Samsung

Inside the box, Samsung is getting rid of styrofoam, box brackets, and plastics. Last year, the company introduced a solar cell remote control, which charges from the lights in your home. Samsung is upgrading it this year using wireless signals to charge it.

By 2025, the company will be running TVs and phones with near-zero standby power, Han said.

Above: Samsung tackles electronic waste.

Image Credit: Samsung

And the company is doing something about electronic waste. When you line up discarded batteries, you can get a line from Las Vegas to South Korea, he said. Since 2009, Samsung has collected five million tonnes of electronic waste. Last year he introduced Galaxy for the Planet, a sustainability platform.

Above: Freestyle Projector

Image Credit: Samsung

Samsung is working with Patagonia, the outdoor company, to eliminate micro-plastic waste that ends up in nature. They are working on filters that can catch micro-plastic waste in washing machines so that the waste stays out of the water.

On the product side, Samsung introduced a Freestyle projector that projects whatever you want on walls or from a light fixture on a table. The two-book device can project a 100-inch image on a wall, and you can send content to it with a Samsung Galaxy phone by tapping on it. You can even personalize a wall with a fake window. You can manage the content with your voice.

Above: Samsung’s Odyssey Ark display.

Image Credit: Samsung

Samsung also unveiled a horizontal or vertical screen called Odyssey Ark, a new type of gaming screen. It measures 55 inches horizontally and has a curved design, pulling you towards the screen. You control it with a wireless wheel controller.

It has multi-view options so you can watch a bunch of things at once. This can use the Samsung Gaming Hub, which allows you to play cloud games on Samsung smart TVs.

CES’s carbon footprint is significantly lower this year, due to the pandemic.

Gary Shapiro, CEO of the Consumer Technology Association, said before the keynote address that after two years of relying on technology, our expectations for it are even higher. CES 2022 is being held in person in Las Vegas, although many companies like Intel pulled out at the last minute over concerns over the Omicron variant of COVID-19.

A lot of people like me pulled out of the show (I watch virtually everything), but there was a smaller, dedicated crowd that showed up, as the presentation room was packed, and the CEO of Qualcomm , Cristiano Amon, noted that his press room was about 80% full. The CES estimated that half of the participants would come compared to previous years and that around 2,000 exhibitors would attend.

Han said we must all come together and do more to create a more sustainable world.


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