Fewer and fewer viewers are waking up to Today, which is giving Nine a rough start to the day.
NRL played well for Nine (523,000 nationally, plus another 252,000 on Fox League on pay TV) but Seven snuck home with a win in total people, though rugby helped Nine win narrowly on the main channels and have prospered with kitchen master (620,000 nationally) and glasses box (746,000 nationally).
The real story was again television at breakfast time where Nine’s Today will have its first weekly loss in a year or more after once again having a morning with less than 300,000 domestic viewers and 200,000 meters. The numbers: Dawn with 386,000 nationals and 238,000 metro, ABC News Breakfast with 294,000 and 197,000, Today with 281,000 and 185,000.
At Foxtel, Piers Morgan with 30,000 and was left out: he is number 15 nationally. Week number two in Australia is another low, low week for Rupert’s poster boy.
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