Instagram teases quirky, eye-catching new font as part of identity change

Instagram is rolling out new brand identity materials for users and influencers to use as part of a “visual upgrade” that it hopes will spark creativity across the platform’s various communities.

The update is divided into three parts: a new font for the app called Instagram Sans, a new design and layout system, and a new logo with moving gradient colors. Admittedly, it’s a bit confusing how users and creators should use the moving gradient logo, but it seems to be a kind of beacon to bring more attention to the content.

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