In mid-2020, just before her mother died of pancreatic cancer, Jenna Jordan was fired from her marketing job. And she started to think about getting into the hotel business.
“I was lying in my bed one night thinking, ‘What am I going to do with my life? “And I had this vision that I was going to buy a coffee and name it Susie’s, after mom,” says Jordan.
She told a friend about the idea but didn’t mention the name she wanted to give the cafe.
“About two hours later, she texted me and said, ‘Oh, I know the coffee you can buy,’” says Jordan. To his surprise, his name was already Susie’s. “It was crazy, but also perfect.”
In the same Collingwood warehouse as Paradise Alley, for Jordan, the location couldn’t be more ideal. “I lived right on Wellington Street,” she says. “There is such a great community here.
So she enthusiastically moved into the space, giving it a new white and yellow paint job, updating the signage with a large smiling daisy, and reopening the cafe as Susie. And Jordan was even able to talk to his mother about it a few days before she passed away.
At Susie’s, the menu is simple and warm. The crowd-pleasing sandwiches are the main player: you might find a tuna fondant with avocado and caper mayonnaise; a tomato, pesto and fior di latte ciabatta; or a traditional Reuben pastrami which Jordan says sells out every day.
Also find Penny for Pound pastries and candies alongside Equilibrio Espresso – a range of Thornbury’s Coffee Mio specialties.
And on the right wall of the cafe, just as you walk in, are a few shelves of retail items that Jordan hopes to expand over time. Filled with local art, ceramics and pantry items, this is another way for her to pay homage to her beloved mother.
“We’ve always loved dating to cute little gift shops and craft shops,” says Jordan. “And I would always say to mum, ‘I would love to open something like this someday.’
25 Easy Street, Collingwood
Monday to Friday, 7:30 a.m. to 2 p.m.
Sat and Sun from 8:30 a.m. to 2 p.m.