Halsey’s Label Responds To Singer’s TikTok Claim They Won’t Release A New Song

As Halsey posted a TikTok on May 22 that his label will not allow a new song to be released without a “viral TikTok moment,” the singer has sparked a heated debate among fans and industry professionals about the role the platform plays in the world of music. music.

The singer initially expressed his frustration at his record label, Astralwerks-Capitol, in a tik tok on sunday which currently has over seven million views. haley he claimed that the label essentially prevented him from releasing a new single for marketing reasons.

“Basically I have a song I love that I want to release ASAP but my record label won’t let me,” read the text of the TikTok that originally stirred up the debate.

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Halsey expressed her frustrations with her record label on a TikTok, claiming that they are being prevented from releasing a song for marketing reasons. (tik tok)

“I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company says I can’t release [the song] unless they can fake a viral moment in tik tok.”

Shortly after, the singer climbed one second tik tok – this time it was the audio of a conversation presumably between Halsey and a member of her label or team about the song’s possible release schedule. “I just hate this,” they tell the off-camera person, who replies, “Oh I know, I hate it.”

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A representative of the singer’s record label, Astralwerks-Capitol, responded Monday morning, saying in a statement to Variety: “Our belief in Halsey as a singular and important artist is total and unwavering. We can’t wait for the world to hear her brilliant new music.”

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Reaction to TikToks was divided, with many sharing their support for the artist while others questioned what could be organic and what could be manufactured about the situation; Either way, the singer created a viral TikTok moment, if not the one the label might have had in mind.

Halsey also updated her Twitter on Sunday night in defense of the “TikTok tantrum.”

“They said ‘wow, tiktok is getting really strong!’ I was like okay, can I release my song now? They said ‘we’ll see!’ tell me again how I’m making this up.”

Halsey (Instagram)

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As fans and viewers began to flood in with responses from Halsey, Halsey responded to a few:

Twitter posts continued with Halsey saying that even the music video for the song was already finished, which garnered the same response: “again, the label owns it.”

In closing her remarks, Halsey refuted any claim that the posts and her comments were simply “marketing ploys,” pointing to her background as an artist to back up her original claims.

The conversation continued across the internet with many drawing comparisons between Halsey’s situation and other pop stars who have expressed pressure from their label to attract an audience to the app.

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Twitter user Allure gathered posts from Charlie XCX, Florence Welch Y fka twigswho are just some of the many singers who have commented on the trend.

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