Energy Drink Company Monster buys Deep Ellum Brewing – NBC 5 Dallas-Fort Worth

Monster Beverage Corp. paid $330 million in an all-cash deal to acquire CANarchy Craft Brewery Collective LLC, which includes Dallas-based company Deep Ellum Brewing.

The deal adds six craft beer companies to Monster’s portfolio: Deep Ellum, Oskar Blues (Colorado), Cigar City (Florida), Perrin (Michigan) and Squatters and Wasatch (both in Utah).

This is Monster’s first foray into alcoholic beverages, said Hilton Schlosberg, vice president and co-general manager of Monster, in a statement.

Learn more about this story from our partners at the Dallas Morning News.


Leave a Reply

Your email address will not be published. Required fields are marked *