T-Mobile has done something different in its quest to attract more business customers, offering the first and only wireless plan in the US that includes Apple Business Essentials, a new iPhone 13 for new lines and more. The service is solidly aimed at smaller businesses, even as Apple heads toward becoming the No. 1 business game.
Marking in the changes
The small business sector is booming in the US, with 5.4 million new business applications filed in 2021. The trend behind the Great Renunciation is also seeing a growing number of Americans do like that popular ad. Apple and ‘Escape from the Office’, even in Apple.
“Together, T-Mobile and Apple are ready to help small businesses with an all-in-one plan that combines 5G connectivity, device management, 24/7 support, secure cloud storage and backup. , and more,” T-Mobile said in announcing the deal.
T-Mobile also claimed (but didn’t reference) studies it says show nearly 90% of companies require employees to access an average of five mobile business apps per day. That requires provisioning, purchasing, onboarding, upgrading, and managing all those devices, made much easier with the Apple Business Manager console.
what apple said
“Apple is committed to helping small businesses thrive, and we’re proud of the long-standing relationships we’ve built with this community,” said Susan Prescott, Apple’s vice president of enterprise product marketing. “Apple Business Essentials helps small businesses manage the entire lifecycle of their Apple products, from device management and storage to support and repairs, so they can focus on running and growing their business.”
At the time Apple Business Essentials came out of beta, Prescott said, “We wanted to provide an easy solution for SMBs to focus on running their business, not their technology. Using this new service creates invaluable time savings for customers, including those without dedicated IT staff, who can reinvest in their business.”
What T-Mobile said
“Teaming with Apple is just one more way we can support small businesses as they continue to be the source of countless jobs and innovations across America,” said Callie Field, president of T-Mobile Business Group. “We’re always looking for ways to deliver more value to our customers, and working with Apple gives us the opportunity to address an entirely new pain point for small businesses: IT management.”
What’s in the plan?
First and possibly most importantly, this plan scales. At a cost of $50/month/line, every employee who adds a new line on the plan gets an iPhone 13. The fine print seems to be that he needs to have six or more lines.
- Every employee who adds a new line on the plan gets a new iPhone 13.
- Ultimate+ for iPhone is the only wireless plan that lets customers get the new Apple Business Essentials, which combines device management, 24/7 Apple support, and iCloud backup and storage, in a single flexible subscription.
- There’s unlimited talk, text, and premium smartphone data on the T-Mobile network.
- The plan includes a whopping 200GB of high-speed hotspot data per month, so small businesses can keep their devices connected.
- Customers get unlimited Wi-Fi on select American, Delta and Alaska Airlines flights; more airlines, including United, will launch later this year.
- The plan helps keep business customers connected in more than 210 countries and destinations around the world with unlimited text and data, including 5GB of free high-speed data per month.
T-Mobile is also launching an a la carte option that allows customers to add Business Essentials to any T-Mobile business plan for $2.99 a month, this option will be free through the end of 2022.
What a customer said
Apple Business Essentials and T-Mobile customer Nick Dominguez Jr., COO of Vertical-One in El Paso, TX, said (in a statement):
“Apple Business Essentials has been a game changer for us, with iCloud backups and the ability to do quick fixes when we need them. It gives us freedom as we spend less time on IT and more time building our business.”
What an analyst said
When Apple Business Essentials was introduced, Constellation Research analyst R “Ray” Wang said, “The bottom line is that small businesses can now get the same level of service that large enterprises already get. If you think about the service challenges that big businesses handle, now it’s available for small businesses, too.”
Andrew Hewitt, Senior Analyst at Forrester Research, said, “Combined management, implementation, support, and security services are especially valuable to SMB customers, as these customers often don’t have the staff to support these services themselves as they do. companies do.
[Also read: How not to upgrade your enterprise technology]
What about tap to pay?
I think there are also implications beyond the obvious. Take Tap to Pay, for example. Apple’s recent introduction of Tap to Pay will inevitably generate interest among US SMBs who will be interested in starting to accept contactless payments using an Apple device. However, as critics of the scheme have pointed out, the problem with doing so is how much rough handling the iPhone used to accept payments can have. The AppleCare+ component of Business Essentials can help with that, providing 24/7 employee phone support and on-site iPhone repair.
We know that Apple’s status in business and commercial IT is growing rapidly. Even in a depressed market, the share of Apple’s Mac and iPhone continues to grow, and the decision to incorporate a services component into the company’s offering to the industry can only pay dividends. Connecting with T-Mobile can’t hurt the momentum of services, which will once again help Apple continue to build the bottom line of services revenue while maintaining the momentum behind further proliferation of its devices in commercial technology. from USA
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